Today’s customers expect spaces to be clear, easy to navigate, and safe — whether they’re shopping, staying in a hotel, attending an event, or visiting an office. One powerful but often overlooked tool for delivering that experience is directional signage.
Also called wayfinding signs, directional signs do more than point the way — they help visitors feel confident, prevent frustration, and make your business look professional and trustworthy.
At SignArt Pro, we help businesses across Luton, Dunstable, Bedford, and nearby towns create custom wayfinding systems that keep people moving smoothly and safely.
What Are Directional Signs?
Directional signs guide people through your physical space. They can be as simple as arrows to the toilets, or as comprehensive as full wayfinding systems in shopping centres, hotels, hospitals, or stadiums.
Common examples include:
- Lobby directories
- Room number plaques
- Parking entrance signs
- Exit and emergency route signs
- Aisle markers in retail stores
- Directional floor graphics
At SignArt Pro, we design custom directional signs that match your brand colours, logo, and style — so you keep spaces organised and on-brand.
Why Directional Signs Matter for Your Customers
✅ 1. They Reduce Confusion & Stress
Nothing frustrates a customer faster than getting lost in your building. Clear signs answer key questions:
- Where do I go?
- How do I get there?
- Am I allowed here?
Whether it’s a new client visiting your office or a guest looking for a hotel room, good signage makes your space welcoming and easy to navigate.
✅ 2. They Improve Traffic Flow
High foot traffic areas — like stores, hotels, event venues, and campuses — rely on directional signs to manage crowds, avoid bottlenecks, and guide people smoothly.
Examples:
- Retail: “Checkout This Way” signs keep queues orderly.
- Events: Arrows for entry/exit, restrooms, and food stalls.
- Hotels: Signs to rooms, lifts, and dining areas reduce confusion and questions at reception.
✅ 3. They Strengthen Your Brand Image
Professional wayfinding signs aren’t just practical — they’re part of your brand. Branded colours, fonts, and logos across your signs make your space look polished, reliable, and memorable.
When customers see well-designed directional signs, they think: This business is organised and trustworthy.
✅ 4. They Keep People Safe
Directional signs are also crucial for safety and compliance.
Emergency Wayfinding:
Fire exit signs, evacuation routes, and emergency exit arrows ensure guests can leave safely in a crisis.
Accessibility:
Tactile floor signs, braille signs, wheelchair route markers, and hearing loop symbols help you comply with the Equality Act — and make every guest feel welcome.
SignArt Pro makes sure your directional and safety signs meet UK standards.
Types of Directional Signs We Make in Luton
We help all kinds of businesses with custom wayfinding:
- Indoor Signs: Lobby directories, corridor arrows, room numbers
- Outdoor Signs: Parking, entrances, exits, driveway directions
- Retail Navigation: Aisle markers, checkout directions
- Hotel Signs: Room numbers, amenity directions, check-in info
- Office Signs: Department directories, meeting rooms, visitor info
- Event Wayfinding: Booths, stages, toilets, food and drink areas
- Health & Safety Signs: Fire exits, PPE zones, hazard markers
Local Example: A Hotel in Cambridge
A hotel near Cambridge (just outside Luton) struggled with lost guests and front desk congestion. We created a full system of easy-to-read directional signs — matching the hotel’s branding.
The results? Fewer guest questions, better reviews, and smoother operations within weeks.
Why Choose SignArt Pro for Directional Signs in Luton?
✔️ Local Expertise: We know what works for businesses in Luton, Bedford, Dunstable, and beyond.
✔️ Custom Design: Every sign is tailored to your brand and space.
✔️ Durable Materials: UV-resistant, weatherproof, and built to last.
✔️ Fast Turnaround: From design to install, we deliver on time.
✔️ Full Service: Design, compliance, manufacturing, and expert installation — all under one roof.
Make Your Space Safer, Smoother and More Professional
Clear, branded directional signs show your visitors that you care about their comfort, safety, and time. From a single sign to a full navigation system, SignArt Pro makes it simple.
📍 We serve Luton, Dunstable, Bedford and surrounding areas.
📞 Call us: +44 7469 814114
📧 Email: hello@signartpro.co.uk
🌐 Visit: www.signartpro.co.uk
